Red Ribbon Week is an opportunity for communities to make a stand against drugs. It is your chance to pledge that we will not give up our nation without a fight. This year, Red Ribbon Week take place from October 22nd through the 26th. Order your supplies ahead of time to avoid stock shortages.
Special Agent Enrique "Kiki" Camarena, of the DEA, was working undercover in Mexico, when he was caught, tortured and murdered by drug traffickers in 1985. IDEA, along with the Virginia Federation of Parents, organized the first National Red Ribbon Campaign to recognize Kiki's fight. The red ribbon became the symbol of zero tolerance for illegal drug use and a commitment to a drug-free lifestyle.